For those with certain illnesses and suffering from serious injuries, blood transfusions can be the difference between life and death.
Whole blood needed for such treatment often is in short supply, however. That is why the American Red Cross, working with community organizations, often seeks donations.
Among the most important blood drives of the year is the annual Ohio Valley Media Day Blood Drive event. It is scheduled for 10 a.m. to 7 p.m. Jan. 27 at WesBanco Arena in Wheeling.
Bad weather this year has made some blood drives less successful than had been hoped. That makes it even more important than normal for the Jan. 27 event to meet its goal of 350 donations.
If you are eligible and able to donate blood, we encourage you to attend the event. A few minutes of your time on Jan. 27 could save a life.