Making a quality product available to consumers at a good price is the secret to success in business. It has been obvious for several years that too many leaders in higher education don’t think the axiom applies to them. That has not been the case at West Liberty State College, however. WLSC President Robin Capehart, now ending his freshman year at the helm of the college, seems intent on ensuring that the institution continues to make customer service its top priority. “It was a very good year,” Capehart told our reporter for a story published this week, on his first 12 months as WLSC president. Indeed it has been a good year for the college, which soon may receive official approval to become a university. One striking aspect of the time Capehart has been president — and, in fairness, of the past few years at WLSC — has been enrollment. It continues to increase steadily. Various programs making WLSC appealing to more students, including those outside its traditional service area, are responsible for enrollment gains. But the key has been quality education at an affordable price. While tuition and fees have increased substantially at many other institutions, they have been held in check at WLSC. A year at WLSC, including tuition, fees, room and board, costs less than $11,000. As we have noted in the past, it is possible to obtain a degree from the college for only slightly more than the cost of attending some other institutions for one year.